Spanish beach resort tipped to be big in 2024 where only locals go on holiday

Escape the tourist crowds and discover a hidden gem in Spain for your next summer getaway. Somo, a small beach resort in northern Spain, has been tipped as the next big destination for 2024. Described as a “best-kept secret” by online travel agent lastminute.com, Somo offers stunning beaches, Michelin-starred restaurants, and a peaceful atmosphere away from the hordes of holidaymakers. With flights starting from as little as £14, it’s time to start planning your escape to this hidden paradise.

The rise of Somo as a holiday hotspot

Located in northern Spain, Somo is quickly gaining popularity as a top holiday destination for travelers. With its picturesque beaches, charming town, and delicious cuisine, it’s no wonder that Somo is being touted as the next big hotspot for summer getaways in 2024.

The tipping of Somo as the next big destination

Somo’s status as a lesser-known beach resort has contributed to its appeal as a hidden gem among locals. While it may not be as well-known in travel circles, the allure of Somo is quickly spreading. Online travel agent lastminute.com has included Somo in its Travel Horizons Report 2024, describing it as one of Spain’s “best-kept secrets” for those seeking to escape the typical tourist crowds.

The characteristics that make Somo a favorite among locals

One of the main draws of Somo is its stunning beach. With its beautiful, fine sand that stretches for miles, visitors can enjoy a peaceful and uncrowded experience. Playa Somo has received a high rating of 4.5/5 stars on TripAdvisor, with reviews praising its gorgeous views of Santander and its suitability for walking, swimming, and surfing.

Additionally, Somo offers a variety of outdoor activities for visitors to enjoy. Koa Surf School is a popular spot for tourists looking to try their hand at surfing or rent equipment. Other water sports, such as windsurfing and kayaking, are also available, providing an exciting and adventurous experience for visitors of all ages.

Predictions for summer getaways in 2024

As travelers look for alternative and lesser-known destinations, Somo is predicted to be a top choice for summer getaways in 2024. The recovery of the travel industry post-pandemic, along with emerging booking trends, has resulted in a shift towards more spontaneous and flexible travel. With its affordability, natural beauty, and authentic charm, Somo has all the makings of a popular destination in the upcoming travel season.

The resiliency of the travel industry

Despite challenges such as inflation, airport issues, and extreme weather, the travel industry has proven to be resilient. The post-pandemic sector has started to recover, with summer 2023 marking a significant milestone in this recovery. The emergence of new booking paradigms and the need for flexibility and protection have reshaped the way people plan and book their trips.

The impact of inflation, airport issues, and extreme weather on travel

Inflation, inconveniences at airports, and extreme weather events are factors that can potentially disrupt travel plans. Rising prices can make travel more expensive, while airport issues such as delays or cancellations can create frustration for travelers. Extreme weather events, such as hurricanes or snowstorms, can also affect travel plans by causing flight cancellations or disruptions.

The recovery of the post-pandemic sector

The travel industry has faced significant challenges due to the COVID-19 pandemic. However, with the progress in vaccinations and the easing of travel restrictions, the sector has started on the path to recovery. Summer 2023 marked an important milestone in this recovery process, with travelers regaining confidence and venturing out on their long-awaited holidays.

Emerging booking trends

The post-pandemic era has seen the emergence of new booking trends. Travelers are becoming more spontaneous in their travel plans, opting for last-minute bookings and being less tied to traditional seasonality. The need for flexibility and protection has driven the demand for travel insurance and refundable booking options. These trends reflect a shift in consumer behavior and preferences.

The charms of Somo beach

Playa Somo, the main beach in Somo, offers visitors a truly delightful experience. With its breathtaking views of Santander and its serene and peaceful atmosphere, it’s no wonder that the beach has garnered positive reviews from tourists. The fine sand, the miles-long stretch of coastline, and the opportunity for walks, swims, and surfing make it an ideal destination for beach lovers.

Visitor experience at Playa Somo

Reviews from visitors highlight the beauty and tranquility of Playa Somo. Many mention the stunning views of Santander and the beach’s spaciousness, which allows for an uncrowded and peaceful experience. The fine sand and clear water add to the overall charm of the beach, making it a perfect spot for relaxation and enjoyment.

Overview of tourist reviews

Tourist reviews of Somo highlight the beach’s natural beauty, the variety of outdoor activities available, and the delicious local cuisine. Visitors appreciate the authenticity and charm of the town, and many praise the friendliness of the locals. The positive reviews reflect Somo’s rising reputation as a must-visit destination.

The vast arcade and allure of the beach

In addition to its stunning beach, Somo offers visitors an array of attractions and activities to enjoy. The vast arcade that stretches along the beach is a popular spot for strolling, shopping, and dining. Visitors can explore the local shops and boutiques, sample the delicious seafood dishes, and immerse themselves in the vibrant atmosphere of Somo.

The pleasures of outdoor activities in Somo

Somo is a paradise for outdoor enthusiasts. Koa Surf School, one of the main attractions, offers surfing lessons and equipment rentals for both beginners and experienced surfers. The school’s experienced instructors and ideal surfing conditions make it a perfect place to learn and improve your surfing skills.

Alongside surfing, visitors can also enjoy a range of water sports, such as windsurfing and kayaking. Whether you’re looking for adrenaline-pumping adventures or leisurely activities, Somo has something to offer for everyone.

The inherent appeal of Koa Surf School

Koa Surf School has gained a reputation as a premier surf school in Somo. With its experienced instructors and top-notch equipment, it attracts surfers of all skill levels. Whether you’re a beginner looking to catch your first wave or an experienced surfer seeking new challenges, Koa Surf School provides a safe and supportive environment for learning and enjoying the sport.

Variety of watersports available

Somo’s location on the coast offers visitors a wide range of water sports to choose from. In addition to surfing, visitors can try their hand at windsurfing, kayaking, and paddleboarding. These activities allow travelers to immerse themselves in the stunning natural surroundings of Somo while enjoying thrilling and memorable experiences.

Visitor experiences with water activities

Visitors who have tried water activities in Somo have shared their positive experiences. They describe the thrill of catching waves while surfing, the freedom of exploring the coastline on a kayak, and the tranquility of paddleboarding on calm waters. These activities offer a unique perspective of Somo’s natural beauty and provide unforgettable memories for travelers.

Gourmet offerings in Somo

Somo is not only known for its natural beauty but also for its culinary delights. The presence of Michelin-starred restaurants in the town has elevated its reputation as a food lover’s paradise. Restaurants such as El Serbal, Cenador de Amós, and Agua Salada offer exquisite dining experiences that showcase the finest flavors of the region.

Presence of Michelin-starred restaurants

Somo’s culinary scene boasts several Michelin-starred restaurants that have garnered international acclaim. These establishments provide a taste of the region’s culinary heritage, combining traditional techniques with innovative concepts. From fine dining to casual street food, Somo offers a diverse range of dining options for visitors to savor.

Assessment of the local food scene

Beyond the Michelin-starred restaurants, Somo offers an array of local food options that cater to all budgets. Travelers can enjoy affordable dining experiences without compromising on flavor and quality. Restaurants like Frida Street Food provide a taste of Somo’s street food culture, with prices starting from £9. The local food scene offers a mix of traditional dishes and international cuisine to suit every palate.

Affordable dining options

Somo’s affordability is not limited to accommodation and travel. The dining options in the town cater to various budgets, ensuring that visitors can enjoy delicious meals without breaking the bank. From local street food stalls to family-friendly restaurants, Somo offers a range of dining experiences that are both affordable and satisfying.

The affordability of Somo

Cost considerations play a significant role in travelers’ decision-making process. Somo offers affordable options for both accommodation and transportation, making it an attractive destination for budget-conscious travelers.

Cost of accommodation

Somo provides a range of accommodation options to suit different preferences and budgets. With hotel rooms available from £40 per night per person, visitors can find comfortable and affordable lodging options that meet their needs. Whether you prefer beachfront hotels or cozy guesthouses, Somo offers a variety of choices for accommodation.

Flight options and costs

Santander, the nearest airport to Somo, is well-connected to various cities in Europe. Airlines such as Ryanair offer direct flights to Santander, with prices starting from £14 for a one-way ticket. The affordable flight options make Somo easily accessible for travelers from different parts of the world.

Ferry costs and connectivity to mainland

For those seeking alternative transportation options, Somo can also be reached by ferry. The passenger ferry from the mainland to Somo costs €5 (£4.35) for a return ticket, providing a unique and scenic way to arrive at the beach resort town. The connectivity to the mainland adds to Somo’s allure as a convenient and accessible holiday destination.

The trend towards lesser-known destinations

The travel industry has witnessed a shift in preferences, with a growing preference for smaller cities and lesser-known destinations. Travelers are increasingly seeking unique experiences and authentic cultural encounters, which are often found in off-the-beaten-path locations. Somo, with its charm and unspoiled beauty, aligns perfectly with this trend.

Preference for smaller cities

Smaller cities have gained popularity among travelers due to their intimate and authentic atmosphere. Visitors are drawn to the charm and character of these cities, as they offer a more immersive and personal experience. Somo, with its small-town vibe and welcoming locals, exemplifies the allure of smaller cities as preferred holiday destinations.

Alternatives to popular tourist spots

As travelers seek to avoid the typical tourist crowds, they are looking for alternatives to well-known tourist spots. Somo provides an excellent alternative for those wanting to escape the hustle and bustle of crowded resorts. Its serene beaches and relaxed ambiance offer a peaceful retreat without sacrificing the beauty and amenities of a beach resort.

Emergence of new holiday spots in Europe

Europe has seen the emergence of several new holiday spots that have captured travelers’ attention. Alongside Somo, cities like Vigo in Spain, Rimini in Italy, and Bydgoszcz in Poland have become sought-after destinations. These lesser-known cities offer unique experiences, rich cultural heritage, and stunning natural landscapes, making them attractive choices for travelers seeking new adventures.

Comparison to well-known holiday resorts

Somo’s rise as a holiday hotspot invites comparisons to well-known holiday resorts. While Somo may not have the same level of international recognition as popular beach destinations, it offers its own distinct charm and allure. The appeal of Somo lies in its unspoiled beauty, authentic atmosphere, and affordability, making it a refreshing alternative to more crowded and touristy resorts.

Other potential holiday spots predicted for 2024

Aside from Somo, several other destinations are predicted to be popular in 2024. The preferences of travelers are shifting towards exploring lesser-known cities and off-the-beaten-path locations. Vigo in Spain, Rimini in Italy, and Bydgoszcz in Poland are among the destinations that are gaining attention for their unique offerings and immersive experiences.

Affordability and attractions of alternative destinations

Much like Somo, these alternative destinations offer affordability, natural beauty, and a wide range of attractions. They provide an opportunity for travelers to discover hidden gems and embrace authentic cultural encounters. The appeal of these destinations lies in their ability to provide memorable experiences that go beyond the typical tourist offerings.

Final thoughts

As Somo gains recognition as a holiday hotspot, it is essential to consider whether it can maintain its hidden gem status. Increased tourism brings both opportunities and challenges for destinations. Somo has the potential to become a beloved and sustainable destination if it can strike a balance between meeting the demands of tourists while preserving its natural beauty and local charm.

The potential impact of increased tourism on Somo should be carefully managed to ensure that the destination remains accessible, authentic, and enjoyable for both visitors and locals. With proper planning and sustainable development, Somo has the potential to thrive as a popular holiday destination while retaining its unique character and appeal.

Looking ahead to the 2024 travel season, expectations are high for Somo and other emerging holiday spots. Travelers can look forward to exploring lesser-known cities, experiencing new cultures, and creating memories in destinations that offer something truly special. Whether you choose to visit Somo or venture to other hidden gems, the beauty and diversity of the travel landscape are waiting to be discovered.

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